The Jaguar I-Pace concept made its debut at the LA Motor show.

This is Jaguar’s first long-anticipated electric vehicle and the brief was to “create a performance SUV that is spacious, sporty and usable”, but the final design isn’t merely an electric version of the successful F-Pace SUV.

In the aftermath of the launch of the Jaguar I-Pace battery powered electric car SUV – described by Jaguar design manager Ian Callum as being as important as the E -type – the British car manufacturer  company has committed to building a line of electric cars.

JLR showcased plugin and light hybrid variants of the Range Rover Evoque a year ago.

CEO Ralp Speth expected that hybrid and electric vehicles could account for as much as 40% of JLR’s total revenues by 2020.

“ the future is being shaped by us, developing our own strategy to electrification, connectivity and autonomy to offer our customers more choice,” he said.

JLR has started laying the basis for the future powertrain strategies. It revealed plans to double the size of its innovative engineering and design center at Whitley.

This growth will place product development engineers that are exceptionally skilled and support the business’s creation of high tech, ultra-low emissions vehicles for customers all over the world.